Thursday, October 7, 2010

What is Viral Marketing

            First of all, lets look at the meaning of the adjective viral and the noun virality, it refers to any viral phenomenon that is, an object or pattern able to induce some agents to replicate it, resulting in many copies being produced and spread around. Something like a biological virus.

      Now, Speaking online , viral marketing is a marketing strategy, it relies on individuals to pass along a message to others, rather than the traditional campaigns. Its one of the top ways to market your message or product online, in this exponential way you can spread your word, perhaps from one person to millions, in a short amount of time, and with very little effort.
Viral marketing is often called many different terms including, word of mouth, advertising and creating buzz for a product. However, no matter what the name used for it, the principles behind it are the same.

   The term viral marketing, became very famous when it was use to describe a marketing campaign by the e-mail service called hotmail.com, When they first started sending e-mails to there members, at the bottom of each and every e-mail they had a link so that members could send an invitation to family, colleagues and friends or contacts, to become also members, and Wa'la...it spread like wild fire from all different existing social networks, with very little effort from the company. That's the power of viral marketing.
Viral Marketing its all about information and content (e-books, reports, software, etc)  usually given for free by the provider, and this way the information goes hand to hand threw cyberspace very quickly.


   There are many ways you can make viral marketing work for you, these are some of them:
 
Article Distribution- There are hundreds of sites than can help you distribute your article and the beauty of it, its  free( for the most part). You can choose a topic on a specific topic according to the niche you want to write to, and it gives you the chance to write also a bio and some links to drive traffic to your web page (the money page) or to any page you want your traffic to go to. When you share good content, this information starts being send from person to person with your link in it. This is a valuable resource to start creating buzz for your product. Some of the best Article distribution sites are:
  • EzineArticles.com (Page Rank 6, Alexa Rank 113)

  • GoArticles.com (Page Rank 4, Alexa Rank 1,683)

  • ArticleBase.com (Page Rank 6, Alexa Rank 339)

  • ArticleOnlineDirectory.com (Page Rank 3, Alexa Rank 12,575)

  • Searching.com (Page Rank 4, Alexa Rank 52,662)

2. Offering free and valuable contend &  Blogs

3. Reports on books with useful and relevant information for your followers and there interest.

4. Press Releases

5. Nursing your E-mail list with updates... 
*IMPORTANT- all of these with good call to action and links to your Money page(the page where you have the opportunity to offer your product)*

6. Participating in Forums and understanding what is the community talking about, learning from it and sharing your knowledge on the topic.

To be successful in your marketing efforts, consider these strategies, done right, they will take any web site from a dud to a profit making superstar in a few short months.

You Can Learn More Viral Marketing and Online Proven Strategies By The Best Marketers in The Internet

No comments:

Post a Comment